- Human factors and cognitive sciences: We assess the complexities of user behavior by analyzing learning and decision making patterns, evaluating factors such as emotion, logic, motivation and perception. We analyze psychological, sociological and economic variables of the target user to create testable scientific interpretations and profiles.
- Industry/competitive research: Beyond studying an individual user’s cognitive behaviors, we analyze factors that may alter a user’s capabilities, expectations, reasoning or perceptions.
Interaction Design: We design interactive digital experiences across a variety of mediums, including web, mobile, presentation and display.
User journey: We develop detailed outlines to assess how a user would reach various goals in a website or application.
Usability: Based on the profiles of the target users, we design around the ease-of-use and learnability of the overall website or application, including common elements and new features.
User interface design: We design beautiful, elegant and responsive user interfaces for websites and applications for maximum compatibility on desktops, tablets and mobile devices.
Communication design: We don’t just concern ourselves with how a website or application looks, but how the user responds to and acts on the messaging for optimal conversions.
Information and data visualization: Users process data in a variety of ways and we focus on designing data and information to be understandable at-a-glance and visually appealing.
Content strategy: We plan and develop content and messaging to achieve client goals and maximize conversions.
Social media strategy: We plan and develop content and messaging to be shareable among a user’s circle of influence.
Navigation: We design navigation and menu architecture to provide quick and clear website and application navigation to adhere to user experience, search engine and business requirements.
Taxonomy: We organize information and group related content into logical and intuitive categories of information.
Functional requirements: From simple to complex websites and applications, we design easy-to-understand functionality documentation to improve project planning and communication for management, marketing, development and business operations.
Technical specifications: When working with third-party or internal development teams, we produce specific technical specifications for programming teams to code with a clear functional plan to speed development and reduce errors.
Application development: We develop web and mobile applications using the latest technologies and platforms most optimum for each project’s needs.
Content management: We develop websites and applications tailored to each client’s ability to add, edit, or remove content to fresh and stay competitive.
API integrations: We design websites and applications with the ability to integrate social media and other third-party data to provide enriching user experiences.
Measure / Iterate
Analytics: We integrate a variety of analytics components to gain intelligence as to how your customers are using your website and application to optimize, improve and develop new features.
Testing: From application test suites to user testing, we test and measure our code and user profiles to ensure we’re delivering results-driving user experiences.
Split testing: Because learning and testing drives conversion increases, we implement split testing scenarios to test different assumptions and strategies to optimize results.
Feature iterations: Through user tests and feature roadmaps, we iterate and optimize features to constantly drive better engagement and usability of client websites and applications.