With the level of growth eHarmony has experienced over the years, they don’t follow the eventual profitability startup model. They always look at the content they publish and their advertising networks to ensure value. For readers and members, they get the matches and content; for advertisers, they get returns on their ad dollars; and for eHarmony, they they get the value of their network and technology.
eHarmony wanted a fresh look and a fresh design for their marketing materials and pitch presentations for their Ad Solutions. They wanted to find new ways to communicate the value of their member network to improve advertising conversions for first-time and repeat advertisers.
Rapture Studio designed and developed a unique user interface for the Net Minds app. We also designed and developed a new website and content management system.